Web Designing Tutorials

This is a continuation from my October 31, 2009 blog post. You should take some time in selecting a Domain Name for a couple of reasons:

1. The Domain Name is a representation of your business and could provide a potential client/customer with a look at your professionalism. For example, a domain like lovedtoys.com might be better than usedtoys.com.
2. While Domain Names with your business name are good for Branding, it would be better to select a Domain with a quality keyword or phrase. If your business is not already a well known entity in the Market for your products or services, selecting a Domain Name with quality keywords could provide you with a better listing result in searches using those keywords. I recommend consulting with an SEO/SEM for the best keyword selection for your Domain Name.
3. Select a Domain Name with as few letters as possible and easy to remember as many of your clients/customers will hopefully return to your site. They may not have Bookmarked or added your site to their Favorites, so they will need to remember your Domain Name or use a search engine.
4. Try to avoid using other derivatives of successful Domain Names. For example, if addidas.net was available, don’t use it in hopes a getting some of the traffic from users who type in the incorrect information. For one thing, Addidas would probably sue you for Trademark infringement, but most importantly, people using that Domain are most likely not looking for your site. There has been a lot of discussion in the industry over Domain Names and Keywords, some winners and some losers in legal battles. I would suggest just not making yourself the subject of one.

You can find a variety of tools available out there for selecting Keywords to use in your Domain Name selection such as Google Adwords and software that performs that function, but I would recommend seeing a professional SEO/SEM. If you were going to fight a legal battle you would most likely find an attorney. If you were going to have surgery, you would find a Medical Doctor.  Selecting a Domain Name is an important process as well,  so consult with a professional who will assist you to enjoy a successful business presence on the Web!