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I came across this nice video and article about “Giving Your Business A Dose of Passion” by Abby Johnson:

She discusses, Accountability, Sharpening Skills and Becoming an Expert as ways to revive the passion for your business.  I would agree and add a couple of things to provide yourself some additional power:

1. Accountability - Ask yourself: Are you promoting your business daily?  If not, you should by attending business/community events such as your local Chamber events where you can network.  You should Blog, use Twitter and other Social Media tools to promote your products, services and just simply yourself as an Expert.
2. Sharpen Your Skills - Ask yourself:  Are you educating yourself daily?  If not, you should be following your industry journals, checking on your competitors to see what they are up to or taking an online course or two.  CPA’s, Teachers and many professionals are required to take Continuing Education Units (CEU’s) in order to stay informed about current trends and to remain certified.  If you want to stay ahead of the game, you should be educating yourself daily!
3. Become An Expert - Part of educating yourself will lead you to this point of Becoming An Expert, but I would add, you need your current and future customers or clients to know that you have become an expert in your field.  Use Enewsletters, Blogs, Twitter, Social Media and Articles to write about subjects in your industry.  Not to brag about how great your are as an individual, but to provide useful information about your industry or areas of your business.  In your postings, provide links back to your Website or other articles you have made which will not only help in creating additional traffic for you,  but to really promote your business.  You want to become an Authority Figure in your industry which creates respect and return business or following.

Abby’s article got me thinking again and helped to provide some juice to recover from a slow Holiday season for me, so I would recommend viewing her video and reading the article.